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  • rebeccakochanek

3 BIG Mistakes You're Making on Your Website That Aren't User-Friendly!!

‘Your website is one of the most important aspects of your business. It’s a digital business card, an introduction to who you are, and a central place for people to get to know your brand and craft. When your website isn’t thriving, you are losing out on so many connections with potential clients and customers! That is a huge problem. When crafting a website, your primary focus should be user-friendly design. User-friendly design means that clients can efficiently work through your website and know exactly why they should be there. Let’s look at 3 big mistakes you are making that could be massively hindering your user experience. 

User friendly website
Austin & Shilo Creative

1. Weak call to action (CTA) 

Your website needs to clearly communicate what its goals are. If you’re potential clients can’t tell what they’re supposed to do or where to reach you, you’re missing out on tons of connections. Your website needs to effectively spell out and lead users through the process of getting in contact with you. It’s also crucial for your website copy to build an emotional connection with your users so they don’t feel like your only goal is to sell something. Remember that client connection is just as important as your sales goal. 

2. Too much clutter 

It is easy to get over-excited and want to add all of the cool elements to your website. However, this leads to an overstimulating webpage that overwhelms users. The priority of a website needs to be clarity and intuitive creation. This means that the flow of design and copy should make it easy and enjoyable for users to work through the site to learn about who you are and what you want them to do. Our brains need less stimulation to help us process what is most important.  

3. Not being fully optimized across multiple screen sizes. 

This mistake commonly happens because business owners don’t track how their traffic interacts with the site on their devices. We live in a world of tech where every person has a different phone, computer, and tablet. It is one of the most important parts of having a website to ensure it is accessible to multiple screen sizes. A website will look different on your phone vs. your computer. Both screens matter extensively because clients will look for you on both devices. To optimize traffic, communication, and return on investment, make sure your mobile and web browser designs are seamless and well thought out for users.

These are just a couple of mistakes on your website that could be hurting your business. Don’t worry, these mistakes can be fixed, and your website still has plenty of time to flourish! Do you have some design or copy issues that you need help resolving? Head to our Contact page to schedule a free consultation with us. We would love to help you with a website redesign to get your business elevated and looking fresh for 2024! 

Talk to you soon, 

Rebecca Kochanek | Copywriter & Blogger 

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